February 12, 2022
Dakshin Swad
An illustrative Food packaging for batters representing South Indian Food and Culture
Year
2024
Client
Dakshin swad
Category
FMCG
project Duration
1 - 2 Weeks
research
The identity for 'Dakshin Swad' was already developed and post our discovery call, my task was to incorporate elements best representing Culture and Food of South India in a distinct Illustrative style.
References and Moodboard
behind the scenes
the chosen one
After multiple iterations, Making the logo big and pop and educating the client why logo popping isn't the solution, We finalised on the following iteration
AI GENERATIVE FILL PLAY
I found some really good mockups whose dimensions were not that of the originally designed packaging, So I had to improvise a little.
Note: These are just experiments and not used in the real packaging since I didn't get the desired results, interesting nevertheless.
